Distributor Sales Program
For this cabinet manufacturer, gaining mind share of distributor sales reps, who
often sell several other cabinet brands, may mean the difference between feast and
famine. A previous travel-only program had failed to drive through performance
objectives, so the managers at this manufacturer knew it would take a dynamic,
eye-catching incentive program to capture the attention of their audience.
- Increase sales of its products through its distributor sales reps.
- Increase distributor loyalty to their brand.
Solution Components Include:
- A creatively designed program rollout kit, including awards catalog, program
reference materials, and program enrollment instructions for the online
- A single awards platform that enables participants to earn points for qualified
- An online training module which features new product information on a
monthly basis and E-Marketing platform featuring additional program specials.
- Distributor enrollment in the program increased 110% over the previous year
- Sales volume increased 28% over the previous year.
- Both the manufacturer and the distributors were pleased with the results
of the program.